1. Preliminary Work Is a Must
Preliminary sketches are an important first step in designing an effective logo. While designing, logo needs a unique concept and is the identifier of your business. The ultimate goal is to have a common, clear, and unifying interpretation.
2. Keep it Simple
The simpler the logo, the more recognizable it will be. A brand’s visual identity needs to be unique so the brand can be quickly & easily identified. A simple logo should be able to express the message, values, and vision a certain brand upholds.
3. Memorable
An effective logo should be memorable. A logo is directly associated with a business and what its services or products. Keep it simple and appropriate to the nature of the business.
4. Versatile
A good logo can be used in a variety of sizes and colors. It should have the versatility to appear on different medium.
5. Appropriate
A professional logo should be fit for purpose. It should be appropriate for the intended audience.
6. Adaptability
A logo in vector format will have the functionality to be enlarged and printed on larger forms of media such as shop fronts and billboards, without compromising on the quality of the image.
7. Colour
There is great importance placed on the colors that you choose for your logo. They will define the entire color scheme for your website and beyond. Using a color wheel tool is important for choosing the shades that go well together.